HUDA BEAUTY

With a life-long passion for cosmetics, Huda Kattan enrolled at a prestigious make up training school in Los Angeles, quickly cultivating a roster of Hollywood A-listers and members of the Royal Family. During this time, she published her beauty blog in 2010, documenting pro make up tips and recommendations, as well as a YouTube channel which quickly gained a huge following (she currently has over 40million followers on Instagram alone). After struggling to find her perfect false lashes to use on her clients, she decided to create her own with her sisters Alya and Mona in 2013 under the brand name, Huda Beauty. And the rest is, as they say, history... 

MEET THE FOUNDER

Born to Iraqi parents, Huda Kattan was always obsessed with make up. Even though she graduated with a finance degree, the creative retrained as an MUA at a prestigious college in LA. Here, she quickly gained an A-List clientele, including the likes of Eva Longoria and Sofia Richie. After moving to Dubai to pursue an opportunity to work with Revlon, the beauty enthusiast began her award-wining blog hudabeauty.com in 2010 — quickly becoming one of the most influential make up experts in the Middle East. The first beauty product released by the brand was a series of false eyelashes which were worn by the one and only — Kim Kardashian.  

BESTSELLERS 

Shining the spotlight on the now-renowned baking beauty trend, Huda Beauty’s Easy Bake Loose Powder changed the landscape of make up application. Supremely smooth, silky and ultra-finely milled, this bestselling powder seamlessly blends into the skin leaving a soft, velvety matte finish – with a hint of a sheen. Another fan-favourite is the #FauxFilter Luminous Matte Liquid Concealer. Infused with conditioning sweet almond oil and vitamin E, this full coverage concealer effortlessly masks everything from blemishes to dark circles with its soft-focus blurring finish. And finally, holding pride of place in many cosmetic cases, are Huda Beauty’s eyeshadow palettes. From the Empowered Palette to the Naughty Nudes version, these iconic pans have ultra pigmented, but supremely blendable, colour pay off that range from rich metallics and wet-look shimmers to creamy gel-liner hybrids.