Skin care doesn’t have to be confusing. The INKEY List is on a mission to debunk beauty jargon and put the power of knowledge in your hands. Its straight-talking range includes all the industry’s best-loved heroes (from retinol to hyaluronic acid) in no-frills formulations that deliver incredible results.

Founded by Colette Laxton and Mark Curry in 2018, the duo created The INKEY List to debunk beauty jargon. Their collection consists of high-quality ingredients and stripped-back, powerful formulas – at easy-on-the-bank prices. And there’s something for everyone too. No matter your skin type or concern, the range keeps up with your skin’s ever-changing needs.

KNOWLEDGE IS POWER 

After seeing customers overwhelmed by all of the industry’s misinformation on {skin care}, the duo wanted to put the power of knowledge back into the customer’s hands. Their unwavering transparency, results-driven ingredients and easy-to-follow regimens allow each and every one of us to create a customised routine that really works.

AFFORDABLE, ADVANCED FORMULAS

Less-is-more formulas powered by hero ingredients deliver serious results, without breaking the bank. Conjured up by a team of experts and scientists, you can trust The INKEY List to transform your skin and hair rituals for good.

CRUELTY-FREE

The INKEY List doesn’t test any of their products on animals, or sell their formulations anywhere animal testing is required by law.