THEN I MET YOU

Combining innovation with tradition, Then I Met You was founded with an empathetic and holistic approach to skin care, associated with Korean beauty rituals. Celebrating the idea of 'jeong' - the notion of emotional affection that forms over time – the brand melds classic heritage ingredients such as fermented rice, ginseng and persimmon to create a range of effective formulas that elevate your skin care routine.

MEET THEN I MET YOU’S FOUNDER

After moving to the birthplace of her parents – South Korea, founder Charlotte Cho began to immerse herself in the magic of Korean skin care. Igniting a passion for the innovation and advancement within its beauty space, Charlotte returned to the USA and spent 10 years developing online retailer Soko Glam. It was this pioneering work that brought K-Beauty to the American market and its breakthrough into the mainstream. Her desire to go from curating to creating came when she developed Then I Met You, launching the brand in 2018, and joining Cult Beauty’s virtual shelves in 2021.

PROVENANCE APPROVED

Not only impassioned about hardworking and cutting-edge formulas, Then I Met You is also serious about its impact on the environment. We’re proud to say that the brand has been awarded a Leaping Bunny Cruelty-Free Proof Point from our third-party verifier Provenance, a Female-Lead Business Point and thanks to its donation to the charity Thirst Project (which provides clean and safe drinking water to people in need), Then I Met You has also been awarded a Donates To Charity Point too.